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Now, the deal is valued at about $4.48 billion, around a 7% drop. The disclosure of user-data breaches caused a delay in the acquisition process, as Verizon and Yahoo discussed … Read the full story by Sara Guaglione
News
Advertising campaigns should connect to stock levels, price, performance and the ability to stop and start bidding in real-time. The technology should run more than ad campaigns and requires better … Read the full story by Laurie Sullivan
Commentary
I have outlined some major cognitive biases that people often fall victim to when analyzing data and everyday situations, as well as active measures that marketers can take to guard … Read the full story by Rives Martin
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Among those who have used chatbots on a variety of platforms, 55% say accuracy in understanding the request is the biggest challenge. Some 28% said they want chatbots to hold … Read the full story by Laurie Sullivan
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The downward trend in mobile engagement in Q4 2016 is a first since the firm began tracking mobile click-to-open rates, says Yes Lifecycle Marketing. Company president Michael Fisher says marketers … Read the full story by Gavin O'Malley
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Cross-screen video ad platform Innovid said the Media Rating Council (MRC) extended its accreditation for desktop and mobile digital video and display-served ad impressions, along with desktop
viewable video ad … Read the full story by Tobi Elkin
Commentary
The FTC this week told companies to review their standardized contracts and remove any clauses that prohibit consumers from posting honest reviews. Read the full story by Wendy Davis
News
Justin Khoo, an email developer at Email on Acid, chatted about the different ways artificial intelligence could potentially disrupt the email marketing industry. Read the full story by Jess Nelson
News
A Verizon rep tells "Marketing Daily," "The gaming community is one of the singular applications where you can see the difference. They have a need and appreciation for the speed." Read the full story by Aaron Baar