NBCUniversal's investment builds on its many existing marketing deals with the social media entity. The company's Snapchat platform is producing a short-form digital series tied to "Saturday Night Live" and … Read the full story by Wayne Friedman
Omnicom shop PHD has been the tech giant's traditional media agency and has now been awarded the firm's global digital media assignment. It is estimated that 65% of HP's spending … Read the full story by Steve McClellan
Fake pro-Trump stories were shared at least 30 million times on social media, and fake pro-Clinton stories were shared at least 7.6 million times. Artificial intelligence (AI) won't be a … Read the full story by Catherine Lu
Visitors to the brand's Facebook page may post about why they deserve to be chosen as its "ultimate" fan. The winner will receive free pretzels for a year. Read the full story by Karlene Lukovitz
Lionsgate used the dialogue from fans' conversations during the first phase to develop responses for the second phase. "It makes the story more interesting and personal the further down the … Read the full story by Laurie Sullivan
U.S. advertising will grow at a rate of 2.5% -- up from its earlier 2.0% estimate, partly due to stronger end-of-the-year 2016 results. Non-TV media has fared poorly. Read the full story by Wayne Friedman
Advertisers are throwing money at Facebook, while publishers fight it out against one another for the leftovers. What's more, publishers rely heavily on Facebook's ecosystem for traffic and revenue, at … Read the full story by Mike Shaughnessy
Shoppers use Google to search for information, but they use Amazon to search for product information to make a purchase. Read the full story by Laurie Sullivan
When I grow up, I want to be Marc Pritchard. He stands up at the annual Interactive Advertising Bureau conference in January and says that digital advertising's a scam and … Read the full story by George Simpson
New shows announced by Nick include a new "Ninja Turtles" franchise -- "Rise of the Teenage Mutant Ninja Turtles," in which the animated characters have been reimagined and redesigned and … Read the full story by Adam Buckman