Amazon reports that based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal length of the video advertisement at … Read the full story by Laurie Sullivan
Astro launched the public beta of its intelligent email application on Thursday, as well as announcing $8.3 million in funding to develop a cure for inbox stress utilizing artificial intelligence. Read the full story by Jess Nelson
The deal with Hulu includes six A+E Networks: A&E, History, Lifetime, LMN, FYI, and Viceland. A+E Networks is co-owned by Disney and Hearst. Terms were not disclosed. Read the full story by Wayne Friedman
Agencies see value in augmented reality advertising, while clients appear to be leaning toward virtual reality. Overall, there seems to be general interest in adopting both AR and VR into … Read the full story by Chase Martin
Ad-tech firm AcuityAds Holdings Inc. said it will spend $10 million in cash to acquire Visible Measures Corp., a programmatic platform for video ad analytics, in a quest to capture … Read the full story by Tobi Elkin
Equifax has introduced an analytics portfolio called Ignite. One of its features is customized apps that financial institutions and marketers can use to determine credit worthiness and likelihood to buy. Read the full story by Ray Schultz
Humans might continue to argue about the need for 51% of the population to celebrate A Day Without a Woman, as part of International Women's Day, or even to require … Read the full story by
Not a day goes by when someone doesn't make a deal with Watson (forgetting, I guess that since it has enough logic to beat world chess champions, you probably negotiated … Read the full story by George Simpson
A branded campaign that aims to teach agencies, brands and consumers about the new organization will roll out in multiple phases across search, social, video, out-of-home, print and television. Read the full story by Laurie Sullivan
"Simply, the fact is that the industry is behind the curve on embracing and practicing diversity and inclusion," says Spence Kramer, CEO, J. Walter Thompson Atlanta. "We don't have the … Read the full story by Larissa Faw