If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number in 2016 is the billions in … Read the full story by Laurie Sullivan
The move is part of a broader effort to invest in original video content and bring advertisers into the fold. Among other content efforts, Twitter recently teamed up with news … Read the full story by Gavin O'Malley
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond commercial queries, however, Alexa on Android … Read the full story by Gavin O'Malley
In an attempt to move the debate in their favor, Planned Parenthood has launched a $1 million advertising campaign heavily focused on TV. The TV ads target shows that President … Read the full story by Philip Rosenstein
Urban Airship announced the expansion of its Web notification solution on Wednesday -- a real-time messaging application email that marketers can leverage to target non-subscribing customers. Read the full story by Jess Nelson
Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech platforms including Adobe, LiveRamp and Oracle Data Cloud. This play for scale offers Factual greater reach across marketers … Read the full story by Philip Rosenstein
Launched by Atlantic Media four years ago as a free, ad-supported publisher in 2012, Quartz's core editorial products include its Web site, qz.com, which attracts around 20 million unique visitors … Read the full story by Erik Sass
The worlds of "digital" and "physical" media converged a little more this week as the industry's media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. … Read the full story by Joe Mandese
SXSW has been less about breaking news or product launches and more about converging to talk about what products mean. This made SXSW 2017 the perfect place for a conversation … Read the full story by Tom Goodwin