Google on Friday said it will change its advertising policies following a move by brands and the U.K. government, which began pulling ads after brand content was repeatedly placed alongside … Read the full story by Laurie Sullivan
In the coming months the company will clarify how it intends to use its roots as a social network to take a bigger piece of search advertising and marketing by … Read the full story by Laurie Sullivan
One ad shows an Oakland player striking out against Seattle's Felix Hernandez. The A's were less than thrilled and went to Twitter to retaliate. Read the full story by Larissa Faw
Verizon plans to deactivate 4.5 million verizon.net email addresses in favor of AOL Mail by the end of the month, a disruption that could cause severe deliverability issues for email … Read the full story by Jess Nelson
The rise of header bidding has been championed by publishers as a way to increase control and grow revenue. Server-to-server solutions take the process a step further, promising reduced page … Read the full story by Chip Schenck
The Association of National Advertisers has called on digital "walled gardens" -- platforms that intermediate their users' identities with advertisers who target them through the platform's closed ecosystem -- to … Read the full story by Joe Mandese
The latest edition of the CMO Survey surveyed 388 marketing chiefs from big U.S. companies and found that social media ad spend has lagged behind predictions over the last few … Read the full story by Erik Sass
It turns out that Google has hired 10,000 contractors worldwide to judge search results. And part of the process includes spotting and reporting "Upsetting-Offensive" content. Read the full story by George Simpson
Readly, a digital reading service, has added a new enhanced viewing feature for mobile. It enlarges the text size, putting all content in one column, so articles are easier to … Read the full story by Fern Siegel
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the most relevant creative ad units based … Read the full story by Tobi Elkin