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Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos -- virtually all occurring mid-roll. The number of advertising impressions … Read the full story by Wayne Friedman
Commentary
Digital advertising needs to clean up its act. As we shift to a media model that is purely audience-driven, and where editorial context is not considered, we risk placing brands … Read the full story by Daryl Lee
News
In a blow to Uber, another federal judge in California has refused to dismiss a lawsuit, accusing the company of engaging in false advertising by promoting its ride-sharing service as … Read the full story by Wendy Davis
Commentary
Administrators are temporarily suspending accounts that fall in these categories and asking users to confirm that they are real people. Read the full story by Erik Sass
News
Publishers will be able to license news articles with integrated photos and graphics in four news verticals: Technology, Energy, Health & Science and Evergreen. The division has group licensing deals … Read the full story by Sara Guaglione
News
Maserati North American leveraged Facebook's advertising solutions to drive early awareness, consideration and purchase intent for the Levante SUV while navigating the challenges of low brand
awareness. Read the full story by Tanya Gazdik
Commentary
Sean Galligan, Yahoo's VP and industry lead for technology, media and telecom -- who will soon work for Verizon when the telecom company closes the deal to acquire the media … Read the full story by Laurie Sullivan
News
Total followers and likes for magazine brands on social-media platforms -- across Facebook, Twitter, Instagram, Google+ and Pinterest combined -- has reached 1.1 billion in the first quarter of 2017, … Read the full story by Sara Guaglione
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The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% of … Read the full story by Steve McClellan
News
Search expert Mike Blumenthal says Google is not doing enough to clean up the spam and fake reviews in Google Maps, and that the company needs to stop publishing "weak … Read the full story by Laurie Sullivan
Commentary
It's a shiny new toy. I'll admit that when I embarked on the experience myself, I had marketing in the forefront of my mind. Read the full story by
News
Consumers worry less about marketing and privacy when there's something in it for them, a survey found. Read the full story by Ray Schultz