Top StoryAbout.com will essentially shutter -- and shift focus from the general-interest site to Dotdash's brands, which include Verywell, The Spruce, The Balance, Lifewire and ThoughtCo. They focus on health, home, … Read the full story by Sara Guaglione
- Commentary
The Open Brand Safety database launches with agency partners GroupM and Weber Shandwick; its organizers plan to partner with more ad and media firms. Created in partnership with the CUNY … Read the full story by Erik Sass
NewsPublicis Groupe's Zenith has just issued the latest installment of its Top 30 Global Media Owners report and Google remains the big kahuna of the bunch with three times more … Read the full story by Larissa Faw
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Charter Communications has a net loss of 100,000 video subscribers in the first quarter versus the same period a year before -- as well as posting profits under expectations. Read the full story by Wayne Friedman
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Acxiom has partnered ShareThis, a network to help customers better target consumers by pairing on- and offline data points. Read the full story by Philip Rosenstein
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Ad-tech firm Integral Ad Science (IAS) has teamed with a group of Fortune 500 companies to determine and measure how viewable exposure time and frequency have a role in turning … Read the full story by Tobi Elkin
- Commentary
In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights. "We're exploring several ways to make Tweetdeck … Read the full story by Gavin O'Malley
NewsEmail marketing service MailChimp has made its suite of marketing automation features free for all users, highlighting the benefits of automation for email marketers. Read the full story by Jess Nelson
News"The Power of the Fan" reveals the buying and influence patterns of entertainment fans. The findings give marketers insights that identify audiences within this segment that are relevant to their … Read the full story by Tanya Gazdik
