Joining the list of TV platforms looking to meet marketers' demands for new advertising targeting/buying efforts, Sling TV, in a partnership with video serving company SpotX, will allow marketers to … Read the full story by Wayne Friedman

The home/lifestyle series has six episodes so far, available on the "Better Homes and Gardens" site on a dedicated hub. The videos will also be distributed across Meredith Digital's portfolio … Read the full story by Sara Guaglione

On Wednesday, the Dow Jones U.S. Broadcasting & Entertainment Index and the Dow Jones U.S. Media Index were down around the same levels -- each falling 1.2%. This followed the … Read the full story by Wayne Friedman

There are still several challenges to successfully creating, delivering and measuring the performance of mobile video ads. Providing a seamless experience for users is key for any mobile publisher monetizing … Read the full story by Welby Chen

Katz Radio Group said ad buyers can access broadcast radio inventory from Alpha Media, Beasley Media Group, CBS Radio, and Radio One, among others, through its new programmatic exchange, Expressway … Read the full story by Tobi Elkin

Google this week will unveil new innovations on its ad platform based on advances in machine learning and computing technology, and is expected to announce plans at its I/O "festival" … Read the full story by Laurie Sullivan

Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, the IAB on Wednesday released "An Evolving Framework for Advertising Automation" to create clarity around programmatic functions and … Read the full story by Tobi Elkin

LookBookHQ announced the upgrade during the SiriusDecisions Summit 2017 this week. The service facilitates buyer-centric content experiences powered by artificial intelligence. Read the full story by Ray Schultz

As of this week, Android is now active on more than two billion devices, Google CEO Sundar Pichai announced on Wednesday. "This is all because of the growth of mobile … Read the full story by Gavin O'Malley

Spanish-language television network Telemundo and Vice Media, a publishing and video site, are partnering to produce content for NBCUniversal's two Spanish-language networks, Telemundo and Universo, to tap into the millennial … Read the full story by Sara Guaglione