Ad spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers and White Ops estimates the economic losses due to … Read the full story by Laurie Sullivan

Twenty-two percent of Millennials participating in a study said they were likely to open a brand email message, compared with an average of 15% across other generations. Read the full story by Jess Nelson

Brands testing the new function include Universal Pictures, Visa, P&G, Pillsbury, Toyota, L'Oreal, Adidas and Tesco. Pinterest is also making it easier for brands to measure the impact of their … Read the full story by Gavin O'Malley

To combat the "filter bubble" phenomenon, Facebook is going in the opposite direction, at least in its Trending results. It will now allow users to view reports from multiple news … Read the full story by Erik Sass

Ooyala alleges that Brightcove misappropriated market data and plans for its Latin America operations. Read the full story by P.J. Bednarski

A growing number of platforms and publishers are responding with an ultimatum: disable the ad blocker or be denied access to desired content. Such restrictions on content discourages people from … Read the full story by Philip Kushmaro

The site now highlighted more of its video and visuals. Publisher and EVP Amie DeutchDeutch refers to the changes as an "evolution" of 'Mental Floss,' rather than a rebrand. "We … Read the full story by Sara Guaglione

Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook's people-based advertising … Read the full story by Laurie Sullivan