Monday, August 14, 2000
Spending on direct-to-consumer (DTC) ads for prescription drugs is expected to top $2 billion in 2000, according to Scott-Levin's Direct-to-Consumer Advertising Audit. Read the whole story
Teens too young to participate in the National elections cast their vote this week in a nationwide survey on teens' political tendencies. Read the whole story
Cable records major primetime and total day audience gains in week #46, while the broadcast networks decline dramatically. Read the whole story
