MediaPost Publications - Online Media Daily 08/16/2000

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Website Traffic Auditors Unite Online
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Collaborative website to enable access to all web site traffic audit reports to launch in September Read the whole story
DoubleClick Launches Remnant Ad Inventory Swapping Service
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A new twist on the banner exchange concept, DoubleClick now offers a service that allows sites to swap unsold ad inventory with each other, … Read the whole story
Nielsen//NetRatings Reports First-Ever Global Rankings of Top Ad Banners
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Inaugural look at web advertising worldwide shows strong efforts by US advertisers and global properties to reach local web audiences. Read the whole story