The Boston Globe will begin a weekday section for targeting of local news and advertising in Boston's western suburbs with the publication of Globe … Read the whole story
Despite CBS' highest-ever viewership for "Survivor" last Wednesday, the broadcast networks failed to achieve immunity from audience erosion. Read the whole story
Online advertising revenue is expected to reach $16.5 billion by 2005 according research released today by Jupiter Communications. Read the whole story
Nielsen Media Research and TiVo, Inc. yesterday announced plans to enable audience measurement of personal video recorders with the TiVo Service in all metered … Read the whole story
The latest research from WorldNow shows that many TV stations throughout the US have yet to commit the resources needed to build a profitable … Read the whole story
Bluestreak launches a technology that connects rich media ads to back end databases, allowing collection of visitor info directly from ads. - By David … Read the whole story
Understanding their ad viewing habits could help reach young net surfers more effectively, so Nielsen//NetRatings has taken it upon themselves to investigate. – By … Read the whole story
