Online Media Daily
Thursday, November 8, 2001
  • Magazine Advertisers Proceed with Caution

    Magazines, like all media, are feeling the effects of the economic downturn, as well as the repercussions of September 11th. October revenues are disappointing. Read the whole story

  • Companies Will Focus on Branding in 2002

    Executives in both consumer- and business-to-business-driven companies are convinced that brands will play a greater role during this decade than they did in the ... Read the whole story

  • Portable People Meter May Transform Media Measurement

    Can a small compact plastic device transform media measurement and ultimately media buying? That's the plan at Arbitron. Read the whole story