In recent weeks, ad serving companies have revised their approach to the local search market by teaming with interactive and print Yellow Pages providers … Read the whole story
Interactive marketing strategists' reactions to a report in Thursday's New York Times that CBSMarketWatch sought to be acquired ranged from guarded optimism about the … Read the whole story
DoubleClick bounced back from a disappointing second quarter to meet third-quarter expectations on revenue of $81 million, but the company predicted its fourth-quarter revenue … Read the whole story
A BURST! Media survey released Thursday found that one-third of likely voters who regularly use the Internet have explored a politically related site during … Read the whole story