Arbitron is once again trying to establish a ratings service for Internet radio--this time by partnering with comScore Media Metrix to provide traditional-like broadcast … Read the whole story

Last week's column, "Bottom Feeders or Advertising Revolution," examined the growing phenomenon of the ad network - dozens of interesting enterprises who buy remnant … Read the whole story

A new report issued Monday examines the Claria Corporation's controversial attempts to prohibit consumers from using anti-spyware tools to remove Claria's ad-supported software programs. Read the whole story

More than six times as many Web users who viewed an online video ad this spring seeking donations for Sen. John Kerry gave money … Read the whole story

Online visits to shopping sites on Thanksgiving Day--up 27 percent from last year's Thanksgiving Day--exceeded online traffic to e-commerce sites on "Black Friday," according … Read the whole story

Advertisers who use pay-per-click marketing can move to protect themselves against fraud by monitoring basic facts about visits to their Web sites, such as … Read the whole story