Google is readying an effort to sell ads in 50 major newspapers, including papers published by Gannett, the Tribune Company, The New York Times … Read the whole story

Only days after Atlas launched a new video-ad platform, ad technology rival DoubleClick today answered with its own video ad system. The company's Dart … Read the whole story

Ralph Kramden, a bus driver from Brooklyn, N. Y., has changed the customer reward tactics he chooses, focusing less on using the same $100 … Read the whole story

Last week, fast food restaurant chain McDonald's was the latest large corporation caught constructing fake blogs--or flogs--to promote the company or its products. The … Read the whole story

Online syndication service Mochila today is expected to announce a new ad product that allows marketers to package their ads with specific articles on … Read the whole story

AdBrite today is unveiling an auction-based model for its automated ad network. The new platform allows advertisers to bid on a per-impression basis for … Read the whole story

MarketingExperiments.com, a research firm that conducts real-time marketing experiments, has acquired MarketingSherpa, Inc., which publishes case studies and benchmark data. Read the whole story