• by Tom Siebert , November 6, 2006

MarketingExperiments.com, a research firm that conducts real-time marketing experiments, has acquired research firm MarketingSherpa, Inc., which publishes marketing case studies and benchmark data. Financial details were not disclosed.

According to Dr. Flint McGlaughlin, director of MarketingExperiments.com, the two research firms will function separately but as close partners, continuing to bring marketing professionals practical research data, networking summits, and training.

"Both firms have the same objective, to discover what really works in marketing, but they utilize complementary methodologies," McGlaughlin said. "MarketingExperiments conducts real-time experiments; MarketingSherpa conducts benchmark studies and case studies. By working together, the two firms will be able to better serve their nearly 300,000 subscribers and members."

"Our current research into what's really effective for real-life marketers is sometimes limited by the fact that marketers themselves may not have adequate test data on the newest tactics, such as online video advertising," said Anne Holland, president of MarketingSherpa. "Now we'll be able to partner with MarketingExperiments to actually design tests using live campaigns."

Combined, the two companies offer a library of nearly 1,000 case studies and documented experiments and four annual benchmark guides, as well as summits, training, and certification.

MarketingExperiments.com is headquartered in Jacksonville Beach, Fla. MarketingSherpa is based in Warren, R.I. Both companies will now be part of the MEC Labs Group, and a subsidiary of Digital Trust Inc.