Microsoft has reset the bar for opportunistic buyouts of troubled companies with depressed stocks by strategic acquirers with deep pockets. The string of deals … Read the whole story

If a bidding war is sparked by Microsoft's offer to acquire Yahoo, it will be rationalized largely on the online portal's dominant online audience … Read the whole story

Microsoft's unsolicited $44.6 billion bid to take over Yahoo hasn't yet been accepted by the company's board, but it's already facing scrutiny in Washington. … Read the whole story

Rising employment rates have made college recruiting an even more competitive proposition for U.S. companies large and small in the last few years. As … Read the whole story

While Google likely would still reign supreme in volume, a combined Yahoo-Microsoft would level the playing field in terms of campaign performance and technological … Read the whole story

Digital media buyers greeted the bombshell of Microsoft's $44.6 billion bid for Yahoo with mixed reactions over its potential impact on Internet advertising. Some … Read the whole story

In an effort to strengthen its ad technology structure, fashion and shopping e-publisher Glam Media has hired Yahoo veteran Kiumarse Zamanian as vice president … Read the whole story

Relaunching as Ringleader Digital, the mobile ad network formerly known as MoPhap has received $6 million in first-round venture financing led by marketing services … Read the whole story

Hovr has partnered with Times Internet Limited (TIL) to launch GameZone, an ad-supported mobile gaming portal. Both companies will work together to continue to … Read the whole story