WPP Group, already Madison Avenue's largest buyer of search advertising with disparate operations housed within its Mindshare, Mediaedge:cia, MediaCom media networks, and its Outrider … Read the whole story
Four of the biggest print and online publishers - Gannett Co., Hearst Corp., The New York Times Co., and Tribune Co. - this morning … Read the whole story
WPP's GroupM is set to restructure the search practice across Mediaedge:cia, MediaCom and MindShare (and to a lesser extent MAXUS), rolling out branded search … Read the whole story
Multibillionaire Bill Gates, whose company invested $240 million in Facebook just last year, has already abandoned his Facebook account. A Microsoft spokesperson told The … Read the whole story
The big broadcast networks are failing to effectively reach 18- to-34-year-old men online, according to fresh analysis from Nielsen Online's new video measurement service, … Read the whole story
For the last three months, Comcast has defended itself against accusations that it wrongly impeded traffic to peer-to-peer sites by saying it was only … Read the whole story
Heavy Web video viewers favor niche sites while moderate ones tune into network television outposts online, according to a new study from comScore and … Read the whole story