by Wendy Davis
As part of what appears to be a lobbying effort aimed at heading off regulation, the Interactive Advertising Bureau has created a video featuring … Read the whole story
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by Joe Mandese
Google is teaming with the world's largest buyer of media, Martin Sorrell's WPP Group, to conduct new primary research to understand how advertising works … Read the whole story
by Laurie Sullivan
At The Kelsey Group conference in Los Angeles on Tuesday, Atif Rafiq, who heads Yahoo Local in the U.S., and Chris Spanos, GM of … Read the whole story
COMMENTARY
by Tyler Willis
According to a recent survey, online video will be a digital marketing focus for 66.8% of senior level decision makers in 2009. Online video's Read the whole story
by Mark Walsh
Apple Inc. Tuesday unveiled details of its next-generation iPhone operating system, which will be released this summer and will offer a number of new … Read the whole story
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by Tanya Gazdik
Google sales exec Dennis Woodside has been named VP, Americas Operations, replacing outgoing exec Tim Armstrong, who was named chairman and CEO of AOL … Read the whole story
by Gavin O'Malley
Celebrity endorsements are as old as advertising itself, and a new study conducted by Insight Express finds that the practice has remained relevant in … Read the whole story
by Gavin O'Malley
Targeting online media entities in search of greater reach, Burst Media's ad management platform adConductor has launched an Inventory Exchange. The product is designed … Read the whole story
by Wendy Davis
Joining at least six other states, a state court judge in Nashville has ruled that anonymous bloggers are entitled to legal protections before being … Read the whole story
by Laurie Sullivan
LeapFish.com is building an online marketplace where advertisers can resell keywords bought on the company's search engine. The site should launch in late 2009 … Read the whole story
by Mark Walsh
Spending by small- and medium-sized businesses on "non-advertising" marketing will more than triple over the next five years to $1.63 billion as local companies … Read the whole story