by Erik Sass
HOLLYWOOD, Calif. -- As unemployment jumps, corporate profits plunge and credit markets remain frozen, what happens to online ad spending? While not exempt from … Read the whole story
COMMENTARY
by Mark Ghuneim
At first glance, Twitter's recent interface changes seem to be relatively minor -- a "Featured Users" option within "Find People," a "Search Read the whole story
by Tanya Gazdik
Dapper is expected to announce today the launch of Behavioral Remessaging, which retargets audiences on other sites with live offers from marketers whose Web … Read the whole story
by Laurie Sullivan
HOLLYWOOD, Calif. -- Site search tools, those oblong boxes on Web sites that let visitors find content specific to keyword queries, offer a wealth … Read the whole story
by Mark Walsh
The first four days of coverage of the NCAA Men's Basketball Tournament via CBS' on-demand digital service attracted 5.6 million unique visitors, a 60% … Read the whole story
by Aaron Baar
People love their pets almost as much as (and sometimes more than) they love their children. But there are only a few places where … Read the whole story
by Gavin O'Malley
Fighting for consumers' devotion in a cutthroat market, Travelocity has tapped syndication technology provider Conduit to offer travelers a browser-based "community toolbar" through which … Read the whole story
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by Laurie Sullivan
HOLLYWOOD, Calif. -- Marketers are shifting from less measurable display and branding campaigns toward direct-response ads, search and performance-based advertising. Imran Khan, who runs … Read the whole story
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by Laurie Sullivan
HOLLYWOOD Calif. -- Social media isn't a good medium for advertising. It is the worst medium for advertising. It will never work. It hasn't … Read the whole story
by Mark Walsh
A new report by Aberdeen Group spotlighted by eMarketer shows that 63% of "best-in-class" companies surveyed by the technology research firm plan to increase … Read the whole story
by Gavin O'Malley
Ad technology company Linkstorm on Monday announced the completion of a new funding round of just over $2.8 million. New investors included Rick Braddock, … Read the whole story