[x+1] releases Media+1 Wednesday. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer … Read the whole story
Web companies have earned more than $1.4 billion in the last 10 years by duping millions of online shoppers into paying monthly fees for … Read the whole story
- COMMENTARY
Mobile advertising offers brands an unprecedented ability to build highly targeted, personal relationships with their audiences. Advertisers have two options with SMS: a dedicated … Read the whole story
Reflecting a shift being pushed by Madison Avenue, the online display advertising marketplace is becoming more "audience-driven." That's one of the major takeaways from … Read the whole story
Digital marketing agency 360i has developed a measurement tool it believes can calculate the effectiveness of a brand's visibility in natural search engine rankings. … Read the whole story
A year after Android launched, Google's mobile operating system still has a long way to catch up to the iPhone in the app game. … Read the whole story
Under the stewardship of industry-lightning rod Bonnie Fuller, HollywoodLife.com relaunched on Tuesday with a more arresting, pink presentation and new social media elements. Targeting … Read the whole story
NBC Universal's Integrated Sales marketing team -- which leads the company's targeted cross-platform media deals -- on Tuesday named Eileen Kiernan as its new … Read the whole story
The Mobile Marketing Association Tuesday released revisions to its definition of "mobile marketing." The new definition is: "Mobile marketing is a set of practices … Read the whole story
