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by Joe Mandese
In a deal that could dramatically change the way big ad agencies buy online display advertising, Donovan Data Systems this morning unveiled a new … Read the whole story
by Mark Walsh
Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. But how should all … Read the whole story
by Gavin O'Malley
David Eun, the man tasked with revitalizing AOL's content strategy, is leaving the company as part of a broader post-Huffington Post acquisition restructuring. Arianna … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Yu Stin Ki Pu, a tiny development company in a suburb of Fuzhou, has rocketed to prominence on the sudden popularity of its $3.99 … Read the whole story
COMMENTARY
by Dan Garfield
In general, SEO firms advertise themselves on the basis of getting results. Customers usually don't ask in detail how SEO is performed and aren't … Read the whole story
by Laurie Sullivan
Google laid out "three laws of display advertising physics" -- a play on the theory of relativity, fusion and perpetual motion -- to help … Read the whole story
by Laurie Sullivan
Every action creates a reaction. Research from GroupM Search and comScore released Thursday reveals 40% of consumers using search in their path to purchase … Read the whole story
by Gavin O'Malley
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad network Interclick moved forward this week with the launch of its own … Read the whole story
by Wendy Davis
A national bloggers organization is urging a judge to reject the proposition that a Web user who allegedly reposted a single article from the … Read the whole story