Commentary
Blackhat SEO Cheats The System -- So Why Do Companies Use Them?
- by Dan Garfield , February 24, 2011
Why do companies like JCPenney fall for Blackhat SEO?
In a word: ignorance. In general, SEO firms advertise themselves on the basis of getting results. Customers usually don't ask in detail how SEO is performed and aren't worried about the dangers of trying to game Google's algorithm. Even when companies …
