Many local magazines have vanished, and newspapers have seen their print classified auto ad revenues plunge from $4.8 billion in 2001 to $1.2 billion … Read the whole story
Mixpo released a platform that lets brand advertisers deploy video campaigns on tablets. Through Web-based studio, publishers can add interactive pieces to the campaign … Read the whole story
- COMMENTARY
In a press release to try and garner interest in ads that take up a third of a Web page, AOL and Interpublic Group's … Read the whole story
Collective and Microsoft-backed AppNexus have teamed up to create an ad exchange module and a media management platform for publishers. AMP Exchange now gives … Read the whole story
Jason Spero, director, mobile, Americas at Google, discusses Google's mobile ad business, the integration with AdMob and remaining hurdles to expansion of mobile advertising. Read the whole story
Mobile gaming company OpenFeint and its parent company, GREE International, have been sued by three consumers for allegedly accessing their cell phones' unique device … Read the whole story
