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by Joe Mandese
Joshua Spanier, who as director of communications strategy at Goodby, Silverstein & Partners obliterated the agency's media department, fusing it with its strategy group … Read the whole story
by Steve Smith
Earlier this month, mobile media company Single Touch sent a shot across the bow at Netflix and Hulu, claiming that its streaming video services … Read the whole story
COMMENTARY
by Iggy Fanlo
The key to bridging the technology gap between publishers and advertisers will be real-time pricing -- acknowledging that a publisher's inventory can rapidly change … Read the whole story
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by Laurie Sullivan
Social media accounts for one out of every four minutes that U.S. users spend online, four out of five people in the United States … Read the whole story
by Mark Walsh
Last month, Nielsen rolled out its first metered data for iOS and Android smartphones, with tracking based on electronic measurement of actual behavior rather … Read the whole story
by Mark Walsh
U.S. mobile users and automotive consumers are alike, with a preference for buying "practical" cars in the midst of a rocky economy. The largest … Read the whole story
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by Joe Mandese
Conventional wisdom might suggest that college age Americans are the earliest adopters of next-generation digital media technologies and are more apt to use smartphones, … Read the whole story
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by Laurie Sullivan
The number of times a consumer sees an ad before making a purchase can determine the sale, but flaws in media buys can become … Read the whole story
by Gavin O'Malley
Out to secure its position as the Web's top video ad network, Tremor just secured an impressive $37 million in financing. The company sees … Read the whole story
by Steve Smith
Skyrockit, the maker of the famous Zippo lighter app, is behind a mobile promo of the movie "I Don't Know How She Does It," … Read the whole story
by Wendy Davis
The microblogging service Twitter has suspended ad network Twittad and taken the company to court over the use of the word 'tweets' in its … Read the whole story
by Gavin O'Malley
Shopping for a video ad network? Then consider the field officially less cluttered. Exponential Interactive -- parent company of online ad network and rep … Read the whole story
by Wendy Davis
Google's 7-year-old book digitization project has now landed five universities in court for allegedly infringing copyright by accepting scans of 7 million books from … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media has hired former Qualcomm executive Isaac Babbs as senior vice president of business development. In his new role, he … Read the whole story