In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV … Read the whole story
As hot for mobile as its publisher clients, PubMatic just announced the acquisition of MobiPrimo. An established mobile development technology firm, MobiPrimo clients include … Read the whole story
Ask.com launched a free mobile app that allows anyone to create a poll, representing a cultural change at the question and answer search engine. Read the whole story
NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional … Read the whole story
Media and technology executives are looking forward to high-speed wireless networks powering growing mobile media consumption. But they acknowledge that a lack of cross-media … Read the whole story
A federal judge has ruled that comScore can hold off on disclosing confidential information, including names of clients, to Web users suing the company … Read the whole story
Buddy Media has hired ex-Salesforce.com executive Susan St. Ledger as president, leading global revenue generation and overseeing the social media marketing firm's sales and … Read the whole story
Marketers could find a gold mine in Pinterest, but could have challenges with copyright laws. Last month the site sent more referral traffic to … Read the whole story
- COMMENTARY
On his Web site, former direct marketer Seth Godin gives his bona fides as "a writer, a speaker" and most embarrassingly, "an agent of … Read the whole story
