Google will run a DoubleClick for Advertisers experiment, with help from brand measurement research firm Vizu, that could change the way companies measure brand … Read the whole story
Maybe we're all just cranky because we can no longer speak our minds without getting sued or shot -- or both. Consider how few … Read the whole story
With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC … Read the whole story
New research from a comScore study suggests marketers can have the best of both worlds when it comes to relying on professionally produced and … Read the whole story
Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s … Read the whole story
Bleacher Report plans to unveil a new home page that can be tailored to individual users' athletic leanings and team allegiances. The redesigned site … Read the whole story
The Federal Trade Commission's call for new restrictions on data brokers could affect a vast array of Web companies, Interactive Advertising Bureau general counsel … Read the whole story
One of the leading mobile advertising networks brings its initial public offering to the New York Stock Exchange today, and it prices itself at … Read the whole story
Rovio Entertainment rolls up another company, Futuremark Games, as it seeks to broaden its "Angry Birds" success into generating a range of cross-platform entertainment … Read the whole story