COMMENTARY
by Ezra Doty
With 900 million users generating billions of monthly page views, it is no wonder that Facebook (for now) is the top seller of display … Read the whole story
by Gavin O'Malley
In some much-needed good news, display ads on Yahoo's home page appeared strong through the first half of the year. Per Macquarie Securities, sales … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience … Read the whole story
COMMENTARY
by Sebastian Tonkin
When paired with strong audience targeting, the CPE model can be extremely powerful in comparison to traditional banner ads. Even better, advertisers pay only … Read the whole story
by Joe Mandese
The word "TV" still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called "second screen" experiences leading up … Read the whole story
by Laurie Sullivan
The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock … Read the whole story
by Mark Walsh
Less than 10% of companies say they have a "highly evolved" digital marketing strategy, according to a new survey by the CMO Council. The … Read the whole story
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by Laurie Sullivan
Google continues its fight against scam paid-search ads. The company on Friday released statistics on advertising scams across its company sites and those of … Read the whole story
by Wendy Davis
RealNetworks has agreed to pay $2.4 million to settle allegations that it deceived Web users by offering "free" trials of Rhapsody and other products, … Read the whole story
by Tyler Loechner
Popeyes Louisiana Kitchen is celebrating the return of its Rip'n Chick'n by releasing a bookmark plug-in for Internet browsers that will replace the "-ing" … Read the whole story
by Steve Smith
Only six months after introducing a personalized news aggregation app to the iPad, Yahoo announced its intention to discontinue the Livestand project. Regardless, the … Read the whole story