The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 … Read the whole story
When it comes to using mobile phones as the primary means of Web access, emerging countries like India or China might come to mind. … Read the whole story
Mobile Posse, which serves ads on the idle screens of cell phones, has raised $5 million in third-round venture funding. The company plans to … Read the whole story
Travora Media, which operates a vertical network of more than 300 travel lifestyle sites, is launching a new mobile-focused ad network. Dubbed Mango (Mobile … Read the whole story
Broadband subscribers consented to participate in trials of a controversial behavioral targeting program by failing to opt out, the Internet service provider Wide Open … Read the whole story
As the online ad market looks more like the Nasdaq, publishers must decide whether to build their own ad exchanges. Just the latest to … Read the whole story
The ability to empathize underpins great advertising and marketing. It's the willingness to not merely think out of the box, but to act out … Read the whole story