by Mark Walsh
Paid advertisers on Facebook have had a range of options for targeting ads across criteria like age, gender, interests and location. Now the social … Read the whole story
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by Joe Mandese
WPP -- already the largest digital player on Madison Avenue by a wide margin -- just got bigger, expanding the footprint of its Possible … Read the whole story
by Laurie Sullivan
It's no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend … Read the whole story
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by Gavin O'Malley
Top YouTube partner Vevo just entered into a content distribution deal with Android-based gaming console Ouya. Backed by $6 million in Kickstarter capital, Ouya … Read the whole story
by Laurie Sullivan
Google's price per call for AdWords advertisers cost nearly twice as much for local ads on YP.com, according to a study released Wednesday. The … Read the whole story
by Wendy Davis
The Federal Trade Commission proposed new regulations that would explicitly prohibit ad networks and other online services providers from collecting personal information from children. … Read the whole story
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by Steve McClellan
Vedant Sampath, the newly appointed chief technology officer at Mediaocean, the ad transaction processor that was created by the merger of Donovan Data Systems … Read the whole story
COMMENTARY
by Jeff Einstein
Our addiction to all things media and all things digital has obliterated all common sense and eliminated just about any possibility of separating fact … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The 2012 Olympics has become a field day for the tablet as second-screening becomes a focus of much attention. Read the whole story
COMMENTARY
by Stan Monlux
A veteran app marketer advises that campaigns need to determine the goal of the app and the behaviors they are targeting, and then optimize … Read the whole story