The ad format powering Google Shopping results, Product Listing Ads, grew at a rate of 262% in Q3 2012. These ads lead consumers from … Read the whole story
While some Web publishers have been squeezed by tighter ad budgets and a slow economy, new figures show that the online ad market is … Read the whole story
A new report from Borrell Associates concludes that the Internet has become more of an advertising utility than an ad medium, given the demand … Read the whole story
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrapping of Q3 2012 financial reports and signaling the entrance into the holiday … Read the whole story
In a blow to the Authors Guild, a federal judge dismissed the group's copyright infringement lawsuit against five universities that worked with Google to … Read the whole story
Mindshare is reorganizing and rapidly expanding its communications planning practice (CPP) as more clients sign on for the service. But in 2012 the number … Read the whole story
Saying "Before, we could only target based on relatively real-time data, [going back] a few weeks. Now it's years," an ad tech company indicated … Read the whole story
Online advertising teams can use a wealth of offline customer insights derived from real sales data to better target online audiences and produce more … Read the whole story
For a company that had just rolled out what was touted as a dramatic new plan, there seems to be a dearth of activity … Read the whole story
In a major raid of rival Omnicom Media Group, WPP's GroupM has named Johan Boserup global CEO of GroupM Trading. Read the whole story