by Wendy Davis
Siding against Google, a federal judge has denied the company's bid to dismiss a potential class-action lawsuit by an AdWords advertiser who says he … Read the whole story
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by Mark Walsh
BlueKai will license publisher data collected by mobile marketing firm Velti. Through the deal, brands and agencies using BlueKai's Data Activation System will have … Read the whole story
by Laurie Sullivan
Microsoft's search engine Bing returns in queries five times as many Web sites containing malware as Google. Google achieved the best results -- or … Read the whole story
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by Gavin O'Malley
With the rise of social media, "influencers," and buzz marketing, "social scoring" has become an industry unto itself. Klout, for one, has emerged as … Read the whole story
by Laurie Sullivan
Google's Android operating system (OS) continues to gain market share from Apple, according to two analyst firms. One estimates the total tablet market at … Read the whole story
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by David Goetzl
As women continue to play the key role in household purchasing decisions, advertisers might be encouraged that their video consumption as a group continues … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A la carte digitally delivered TV is a non-starter. Except that it's now here. Cord-cutters can now have access to almost everything cable offers … Read the whole story
COMMENTARY
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Facebook recently launched "Airplane," its second-ever TV spot, via Best Agency in the World (and that's a fact, son!), from Wieden+Kennedy/Portland -- and it's … Read the whole story