by Gavin O'Malley
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including "The Million Second Quiz." Linda Yaccarino, president of advertising … Read the whole story
by Mark Walsh
Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app … Read the whole story
by Gavin O'Malley
Digital production studio My Damn Channel on Wednesday announced a sales and production partnership with new media firm Blip. The pair plans to share … Read the whole story
by Gavin O'Malley
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Founded as an email marketer back in 1999, Silverpop … Read the whole story
by Laurie Sullivan
Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases. … Read the whole story
by Laurie Sullivan
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
by Wendy Davis
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), came out swinging at the online ad industry on Wednesday, accusing it of … Read the whole story
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by Erik Sass
A large part of the rationale for equipping automobiles with voice-activated software is concern for safety, as voice commands and voice-to-text messaging are supposedly … Read the whole story
COMMENTARY
by Olga Spaic
What does the Federal Trade Commission's recently updated guidelines for digital advertising to account for social media and mobile devices really mean? Bottom line: … Read the whole story
COMMENTARY
by David Goetzl
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers in a new series called Mork & Mindy.In … Read the whole story