Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including "The Million Second Quiz." Linda Yaccarino, president of advertising … Read the whole story
Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app … Read the whole story
Digital production studio My Damn Channel on Wednesday announced a sales and production partnership with new media firm Blip. The pair plans to share … Read the whole story
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Founded as an email marketer back in 1999, Silverpop … Read the whole story
Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases. … Read the whole story
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), came out swinging at the online ad industry on Wednesday, accusing it of … Read the whole story
A large part of the rationale for equipping automobiles with voice-activated software is concern for safety, as voice commands and voice-to-text messaging are supposedly … Read the whole story
What does the Federal Trade Commission's recently updated guidelines for digital advertising to account for social media and mobile devices really mean? Bottom line: … Read the whole story
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers in a new series called Mork & Mindy.In … Read the whole story