by Mark Walsh
Jumping on the native ad bandwagon, Yahoo is launching a pair of new ad units that include an in-stream format for the desktop and … Read the whole story
by Laurie Sullivan
The next phase of search engine marketing integrates information and data from social, along with devices. It means crossing media platforms and using social … Read the whole story
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by Gavin O'Malley
Yahoo unveiled a slew of new media projects, partnerships, and program expansions at its Digital Content NewFront. New projects include "Tiny Commando" -- a … Read the whole story
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by Gavin O'Malley
Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story
by Mark Walsh
Shazam, maker of the eponymous music discovery app, on Monday announced former Yahoo executive Rich Riley as its new chief executive, a step toward … Read the whole story
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by Mark Walsh
A seasonal shift in ad spending and expanded inventory led to lower CPM rates on Facebook in the first quarter, but the increased volume … Read the whole story
by Gavin O'Malley
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
by Laurie Sullivan
Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments … Read the whole story
by Wendy Davis
TV broadcasters are asking a federal appellate court to order online video service Aereokiller to remain closed. Aereokiller, like the Barry Diller-backed Aereo, offers … Read the whole story
by David Goetzl
Home Depot has signed with the Weather Co. as the first marketer to take advantage of a Twitter video offering. The Weather Co. is … Read the whole story
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by Wayne Friedman
Major Aereo investor Barry Diller sees the over-the-top service as a gateway to future Internet growth. While Aereo has won court victories allowing customers … Read the whole story
COMMENTARY
by Sean O'Neal
Each marketing effort must be evaluated using a combination of paid, owned and earned media values. What does this mean for the new age … Read the whole story