Jumping on the native ad bandwagon, Yahoo is launching a pair of new ad units that include an in-stream format for the desktop and … Read the whole story
The next phase of search engine marketing integrates information and data from social, along with devices. It means crossing media platforms and using social … Read the whole story
Yahoo unveiled a slew of new media projects, partnerships, and program expansions at its Digital Content NewFront. New projects include "Tiny Commando" -- a … Read the whole story
Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story
Shazam, maker of the eponymous music discovery app, on Monday announced former Yahoo executive Rich Riley as its new chief executive, a step toward … Read the whole story
A seasonal shift in ad spending and expanded inventory led to lower CPM rates on Facebook in the first quarter, but the increased volume … Read the whole story
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments … Read the whole story
TV broadcasters are asking a federal appellate court to order online video service Aereokiller to remain closed. Aereokiller, like the Barry Diller-backed Aereo, offers … Read the whole story
Home Depot has signed with the Weather Co. as the first marketer to take advantage of a Twitter video offering. The Weather Co. is … Read the whole story
Major Aereo investor Barry Diller sees the over-the-top service as a gateway to future Internet growth. While Aereo has won court victories allowing customers … Read the whole story
Each marketing effort must be evaluated using a combination of paid, owned and earned media values. What does this mean for the new age … Read the whole story