Facebook recently announced plans to cut its number of ad units in half. New findings on the effectiveness of various Facebook ad formats in … Read the whole story
In a blow to comScore, a federal appellate court has refused to hear the company's appeal of a trial judge's decision allowing consumers to … Read the whole story
Investors seem to love BrightEdge's approach to search engine marketing. The company raised $42.8 million in its fourth funding round. Insight Venture Partners led … Read the whole story
While 76% of global Millennials -- 18- to-30-year-olds in 27 countries -- own a smartphone, it may come as a surprise that many attribute … Read the whole story
Mobile-crazed marketers are increasingly diverting desktop dollars to new platforms like smartphones and tablets. By 2015, desktop spending will drop slightly to $35.26 billion, … Read the whole story
Executives estimate that more than half of media and entertainment businesses' revenues will come from digital services/platforms in the next two years. Sixty-four percent … Read the whole story
Even though buyers mention social media (and providers such as Twitter, Facebook and LinkedIn) when asked to rate their usage and the usefulness of … Read the whole story