• by Wayne Friedman , June 11, 2013

More than half of media and entertainment businesses' revenues will come from digital services/platforms in the next two years.

Ernst & Young says a survey of 550 senior executives -- from broadcast, cable, technology, gaming, film, social media and publishing businesses -- say 57% of their revenue will come from digital services and platforms by 2015. Right now, that number is 47%.

Still, many still believe busineses are lacking in the tools to achieve their digital goals. The survey says 43% of all respondents cite “acquiring digital skills” as a top strategic priority for shifting to more digital businesses.

When it comes to the consumer, there are also gaps in understanding. While 64% of all respondents say they rely on in-house skill to analyze data, 41% says they have yet to gain “consumer insight” from the data.

Sixty-four percent of the executives said “creating a culture of innovation” was a priority. The poll also noted that over the next two to three years, 68% of the executives predicted mobile technology will "moderately" or "substantially" drive revenue growth.

Forty-two percent of executives in businesses, including “advertising and measurement,” filmed entertainment and music” believed there is a “lack of skills” as a key obstacle to build and maintain cloud computing systems for new digital busnesses.

But broadcast and cable network executives were the most optimistic here, with only 25% believing in the lack of skills to covert businesses.