by Laurie Sullivan
Omnicom Media Group will tie together online services and build out physical data hubs with support from Salesforce and its marketing cloud technology. Annalect, … Read the whole story
by Wendy Davis
Social networking service LinkedIn is asking a judge to slam the courthouse door on a user who is trying to bring a class-action lawsuit … Read the whole story
by Laurie Sullivan
Yahoo Small Business on Monday will launch Yahoo Localworks to help companies generate leads and become more visible through search query results, directories and … Read the whole story
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by Gavin O'Malley
The video ad marketplace continues to resemble the story of David and Goliath, with BrightRoll and Google battling it out for the most impressions … Read the whole story
by Mark Walsh
What Apple CEO Tim Cook called the biggest overhaul of iOS since the iPhone's launch, a revamped mobile platform, also included other updates that … Read the whole story
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by Steve McClellan
Growth prospects for U.S. ad spending this year haven't been all that bright, with most forecasters predicting increases in the low single-digit range on … Read the whole story
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by David Goetzl
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
COMMENTARY
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The big daddy of all advertising award shows, the Cannes Lions International Festival of Creativity, kicks off on June 15. But this season, alongside … Read the whole story
COMMENTARY
by Albert Lai
Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is … Read the whole story