RTB.com has officially launched with all eyes on mobile real-time bidding aimed at smartphones and tablets in the premium ad space. The focus now … Read the whole story
WPP has bundled several existing activation specialist units together to create a new retail activation agency called Geometry Global, which the holding company said … Read the whole story
Ad spending soared at Twitter and YouTube in May, while dropping slightly at Yahoo and Facebook. Twitter dollars jumped 95%, while YouTube was up … Read the whole story
AOL is readying a reader to fill a void left behind by Google. Now in beta, reports expect the launch of AOL Reader for … Read the whole story
A courtroom sketch artist has sued Getty Images for allegedly infringing copyright by displaying her illustrations online and selling copies of them without her … Read the whole story
Where does HTML5 fit in an app world? A new study suggests that mobile Web proponents should focus on showcasing compelling use cases for … Read the whole story
AEG Global's Scott Carlis said the trick about marketing is to monitor conversation and sentiment and be in position to capitalize on a marketing … Read the whole story
Few acts seem to show brand affinity more than someone sifting through his or her spam folder for a marketing email. Which brands are … Read the whole story
Digital First Ventures, the venture-capital division of Digital First Media, has formed a strategic partnership with NewsCred, which specializes in digital content marketing and … Read the whole story
CANNES, June 21 - Note, please, the dateline. The Cannes Lions Festival of Glorious Excess is an annual rite of solstice. So how amusing … Read the whole story
The conventional fear is that privacy is in some way being infringed upon by advertisers. It's unfortunate that connotations of a word like tracking," … Read the whole story