by Joe Mandese
In an effort to accelerate its shift toward programmatic buying of all forms of video, including television, Interpublic has tapped Adap.tv as its preferred … Read the whole story
by Gavin O'Malley
The Kellogg Company on Thursday named BrightRoll as its official digital video ad platform partner. Buying programmatically through the BrightRoll platform should help Kellogg … Read the whole story
by Wendy Davis
Apple is telling developers that they can no longer use behavioral targeting techniques to monetize apps aimed at children under 13. The company also … Read the whole story
by Mark Walsh
American Express is the latest strategic investor in mobile rewards network Kiip, joining companies like Verizon and Interpublic Group. The start-up didn't disclose the … Read the whole story
by Mark Walsh
It's no secret that people tend to use tablets mostly at home, while smartphones are used everywhere. New research from app advertising and analytics … Read the whole story
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by Gavin O'Malley
Fox Sports Digital has acquired the assets of sports media startup Fanhood, and hired its core team, including founder and CEO Brandon Ramsey. In … Read the whole story
by Erik Sass
This week, radio broadcasters took a big step toward their goal of radio via mobile with Sprint's announcement that it will install its new … Read the whole story
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by Gavin O'Malley
Adotomi, one of Facebook's "preferred marketing developers," is expanding its scope beyond the social giant. To make the move official, the social media agency … Read the whole story
by Karlene Lukovitz
For every hour and minute of the day, the ListiClock displays a listicle that includes the same number. For instance, at 6:11 a.m., it … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Since its conceptual debut in 2008, sellers of online advertising have claimed that THEIR audiences are more engaged with THEIR medium since they "lean … Read the whole story