Consumer spending on digital media content and technology is expected to grow 12% to $1 trillion this year. Driving that growth is the widespread … Read the whole story

Turner Broadcasting System became the latest Adobe Primetime customer Tuesday, furthering its adoption of video technology to power new TNT and TBS apps and … Read the whole story

Brand marketing budgets in mobile have grown 142% in the last two years, according to a new study released Tuesday by the Interactive Advertising … Read the whole story

AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ad buying, so the trio will create a common set of application programming … Read the whole story

With location-based technology playing a growing role in mobile marketing, the Mobile Marketing Association on Wednesday released a new guide outlining the technologies, metrics, … Read the whole story

Magna Consortium charter members say getting brands onboard remains difficult. There also remains a widely held fear that automation equates to lower-quality inventory. Magna's … Read the whole story

Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according … Read the whole story

PointRoll has promised to shed cookies it collected from Safari users in order to settle allegations that it circumvented their privacy settings, according to … Read the whole story

OMMA's first-ever all-female jury women took the stage Monday night to present the 8th Annual OMMA Awards in New York City. In another first, … Read the whole story