by Joe Mandese
Mobile advertising -- ads on wireless handheld devices including smartphones and tablets -- will account for half of the expansion in the U.S. advertising … Read the whole story
by Laurie Sullivan
Emotional connections are much more "intense" for business-to-business clients compared with B2C. Marketers need to win over the horse and the rider -- not … Read the whole story
by Mark Walsh
Facebook on Friday said it is rolling out changes to its algorithm aimed at improving the quality and relevance of ads that users see … Read the whole story
by Laurie Sullivan
DG will announce this week an integration partnership with Marin Software allowing brands using the platforms from both companies to share information between specific … Read the whole story
by Steve McClellan
Starcom MediaVest Group CEO Laura Desmond has resigned from the board of directors of Tremor Video, the company confirmed Friday. The SMG Global CEO … Read the whole story
by Mark Walsh
Shopping and real estate sites see the most traffic from Tuesday to Thursday. Those focused on fashion, games, religion, and arts and entertainment get … Read the whole story
by Joe Mandese
Digital marketing veteran Max Kalehoff has joined SocialCode as senior vice president of marketing, responsible for corporate marketing, product marketing, thought leadership and public … Read the whole story
by Wayne Friedman
Intel Media's efforts to start up a Web-based TV service by the end of this year are in doubt. Intel is looking for a … Read the whole story
by Wendy Davis
The shuttered social networking aggregation service Power Ventures and its founder, Steve Vachani, have been ordered to pay around $3 million to Facebook for … Read the whole story
by Gavin O'Malley
Top marketers are experimenting with a mix of digital channels to get consumers and policy makers thinking about climate change, such as WhatILove.org -- … Read the whole story
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by Mark Walsh
Since launching a week ago, the iPhone 5S has proven much more popular than the lower-priced 5C. But the 5C is starting to gain … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Went to Advertising Week in New York, with all its pomp and self-importance, but it was all so odd. Madison Avenue, did you not … Read the whole story