Mobile advertising -- ads on wireless handheld devices including smartphones and tablets -- will account for half of the expansion in the U.S. advertising … Read the whole story
Emotional connections are much more "intense" for business-to-business clients compared with B2C. Marketers need to win over the horse and the rider -- not … Read the whole story
Facebook on Friday said it is rolling out changes to its algorithm aimed at improving the quality and relevance of ads that users see … Read the whole story
DG will announce this week an integration partnership with Marin Software allowing brands using the platforms from both companies to share information between specific … Read the whole story
Starcom MediaVest Group CEO Laura Desmond has resigned from the board of directors of Tremor Video, the company confirmed Friday. The SMG Global CEO … Read the whole story
Shopping and real estate sites see the most traffic from Tuesday to Thursday. Those focused on fashion, games, religion, and arts and entertainment get … Read the whole story
Digital marketing veteran Max Kalehoff has joined SocialCode as senior vice president of marketing, responsible for corporate marketing, product marketing, thought leadership and public … Read the whole story
Intel Media's efforts to start up a Web-based TV service by the end of this year are in doubt. Intel is looking for a … Read the whole story
The shuttered social networking aggregation service Power Ventures and its founder, Steve Vachani, have been ordered to pay around $3 million to Facebook for … Read the whole story
Top marketers are experimenting with a mix of digital channels to get consumers and policy makers thinking about climate change, such as WhatILove.org -- … Read the whole story
Since launching a week ago, the iPhone 5S has proven much more popular than the lower-priced 5C. But the 5C is starting to gain … Read the whole story
Went to Advertising Week in New York, with all its pomp and self-importance, but it was all so odd. Madison Avenue, did you not … Read the whole story