The Media Kitchen has a new top digital chef. Joshua Engroff, a digital ad native with experience in agency, publishing, mobile and programmatic organizations, … Read the whole story
- COMMENTARY
The Federal Communications Commission should open an investigation into AT&T's new "sponsored data" offering, advocacy group Public Knowledge said today. Read the whole story
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story
- COMMENTARY
Normally, OMMA bases its annual agency of the year selection on the most innovative things done by an agency during the 12-months leading up … Read the whole story
How much is Nielsen's domination of the online ratings business worth? According to an influential analyst following the sector, $200 million. That's the figure … Read the whole story
WPP's OgilvyOne Worldwide has appointed Michael Kutschinski global chief creative officer, the agency said Thursday. Kutschinski succeeds Jan Leth, who is retiring. Previously he … Read the whole story
Programmatic media-buying has helped marketers be more efficient with their money, and it's now a key factor for investors trying to be efficient with … Read the whole story
Microsoft and Facebook sent out an open invitation to industry experts who are interested in attending a joint hackathon next week. The two companies … Read the whole story
To highlight the voice command capability of its own Entune in-car multimedia and telematics system, Toyota Motor Sales USA has launched a mobile campaign … Read the whole story
Hooters has sued Craigslist for allegedly allowing a Miami escort service to post ads for "Hooters girls." The restaurant chain argues that Craigslist, as … Read the whole story
"The trend has been that mobile was winning... it's now won." That quote from Google Chairman Eric Schmidt is how influential analyst Doug Anmuth … Read the whole story
