by Wendy Davis
The Better Business Bureau said Friday that a Web site operated by book publisher Harper Collins, the Ruby Redfort site, did not comply with … Read the whole story
COMMENTARY
by Marc Roth
Just as advertising reflects the world around us, the legal issues presented by marketing do the same. In our increasingly technological world, three trends … Read the whole story
by Gavin O'Malley
Despite rampant competition, investments in social and mobile distribution helped Salon Media Group finish 2013 on a high note. Ad revenue hit $1.8 million … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Cyber-bullying is a major online problem. While 31% of teens reported being the victim of online bullying, only 41% of these have told an … Read the whole story
by Steve McClellan
Trulia, an online marketplace for home buyers, renters and real estate professionals, is planning its first national marketing campaign after hiring Kira Wampler as … Read the whole story
by Larissa Faw
The company, makers of John Frieda, Jergens and other well-known brands, and its incumbent agency KBS+P are parting ways after 10 years. This review … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Retailers are rushing to deploy in-store short range wireless contact with customers. But devices like Apple's iBeacons will not only help push content to … Read the whole story
by Erik Sass
Over the last few years, marketers have been paying more attention to the growing population of acculturated Hispanics in the U.S., including younger adults … Read the whole story
by Sarah Mahoney
Barbie is down on her luck, and no one could blame her for getting a little desperate. Mattel, which recently revealed that Barbie's sales … Read the whole story