by Laurie Sullivan
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
by Laurie Sullivan
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
by Wendy Davis
In a defeat for Yahoo, a federal judge has refused to dismiss a potential class-action lawsuit accusing the company of sending unwanted SMS texts … Read the whole story
by Gavin O'Malley
Socialbakers has raised $26 million in a Series C funding, the Prague-based social analytics firm announced Tuesday. The company plans to spend the money … Read the whole story
by Mark Walsh
Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. App users … Read the whole story
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by Tyler Loechner
Digital marketing technology company Webtrends on Tuesday announced the appointment of Joe Davis as CEO, effective immediately. Davis was CEO of CoreMetrics before the … Read the whole story
by Steve McClellan
The company reported organic revenue growth of 1% for 2013 and 1.6% for the fourth quarter. The UK was its best performing region. Read the whole story
by Mark Walsh
In its filing to become a publicly-traded company, the maker of the hit mobile game Candy Crush Saga is touting "data-driven marketing" as a … Read the whole story
COMMENTARY
by Catharine P. Taylor
If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the … Read the whole story
COMMENTARY
by Jim Yang
As brands go, the National Football League hasn't exactly been a leader when it comes to the acceptance of gay athletes. Despite a Diversity … Read the whole story
COMMENTARY
by Ryan Golden, Op-Ed Contributor
As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story