Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
In a defeat for Yahoo, a federal judge has refused to dismiss a potential class-action lawsuit accusing the company of sending unwanted SMS texts … Read the whole story
Socialbakers has raised $26 million in a Series C funding, the Prague-based social analytics firm announced Tuesday. The company plans to spend the money … Read the whole story
Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. App users … Read the whole story
Digital marketing technology company Webtrends on Tuesday announced the appointment of Joe Davis as CEO, effective immediately. Davis was CEO of CoreMetrics before the … Read the whole story
The company reported organic revenue growth of 1% for 2013 and 1.6% for the fourth quarter. The UK was its best performing region. Read the whole story
In its filing to become a publicly-traded company, the maker of the hit mobile game Candy Crush Saga is touting "data-driven marketing" as a … Read the whole story
If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the … Read the whole story
As brands go, the National Football League hasn't exactly been a leader when it comes to the acceptance of gay athletes. Despite a Diversity … Read the whole story
As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story