by Mark Walsh
If WhatsApp wasn't growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion … Read the whole story
by Steve McClellan
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
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by Tyler Loechner
The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared … Read the whole story
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by Gavin O'Malley
As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. … Read the whole story
by Tyler Loechner
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story
by Mark Walsh
It's no secret most apps have a short shelf life as mobile users tend to be a fickle lot. Apps in utilitarian categories are … Read the whole story
by Laurie Sullivan
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that … Read the whole story
COMMENTARY
by John Miller
As you consider your organization's content strategy, perhaps the biggest inflection point is quantity versus quality. How much versus how good? It can be … Read the whole story
COMMENTARY
by Joe Abruzzo
Advertisers are demanding greater accountability. They are looking for data points that help to reduce risk and maximize the sales return on their marketing … Read the whole story